{"id":27851,"date":"2023-02-28T10:33:45","date_gmt":"2023-02-28T10:33:45","guid":{"rendered":"https:\/\/www.porbatata.pt\/?p=27851"},"modified":"2023-02-28T10:33:46","modified_gmt":"2023-02-28T10:33:46","slug":"potatoes-prepare-to-be-surprised","status":"publish","type":"post","link":"https:\/\/www.porbatata.pt\/en\/potatoes-prepare-to-be-surprised\/","title":{"rendered":"\u201cPotatoes, prepare to be surprised&#8221;"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"><strong>\u201cPotatoes, prepare to be surprised&#8221;<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"><br><strong>PROGRAMA DE PROMO\u00c7\u00c3O\u00a02020-2022<\/strong><\/p>\n\n\n\n<h4 class=\"has-text-align-center wp-block-heading\"><br><br><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/mcusercontent.com\/70d2d3c7b3a3eba9d37af55bd\/images\/952069cb-48ab-57ba-034d-7f428ac13ec8.png\"><\/h4>\n\n\n\n<p class=\"has-text-align-center\"><br>A <a href=\"https:\/\/us16.mailchimp.com\/mctx\/clicks?url=https%3A%2F%2Feuropatat.eu%2F&amp;xid=c8b15bdc8a&amp;uid=76666562&amp;iid=81dd201659&amp;pool=cts&amp;v=2&amp;c=1677520268&amp;h=b5a41ec6e6ee11f35a7348b910374954a40b9a5d3c227b51a913afb5d8fd191e\" target=\"_blank\" rel=\"noreferrer noopener\">Europatat<\/a>, juntamente com <a href=\"https:\/\/us16.mailchimp.com\/mctx\/clicks?url=https%3A%2F%2Fwww.bordbia.ie%2Frecipes%2F&amp;xid=c8b15bdc8a&amp;uid=76666562&amp;iid=81dd201659&amp;pool=cts&amp;v=2&amp;c=1677520268&amp;h=f5b4eab830443e905b20f4bdea90b7005ad5fff0a139eafd6046a40b1327d315\" target=\"_blank\" rel=\"noreferrer noopener\">Bord Bia<\/a>, <a href=\"https:\/\/us16.mailchimp.com\/mctx\/clicks?url=https%3A%2F%2Fwww.cnipt.fr%2Fpomme-de-terre-hebdo%2F&amp;xid=c8b15bdc8a&amp;uid=76666562&amp;iid=81dd201659&amp;pool=cts&amp;v=2&amp;c=1677520268&amp;h=bba3ada38bebd2008c460c5bd7e56b7da81ceb8f9a48169bda80a5ac83245ff5\" target=\"_blank\" rel=\"noreferrer noopener\">CNIPT<\/a> e <a href=\"https:\/\/us16.mailchimp.com\/mctx\/clicks?url=https%3A%2F%2Fwww.potatopro.com%2Fcompanies%2Fvlaams-centrum-voor-agro-en-visserij-marketing-vlam&amp;xid=c8b15bdc8a&amp;uid=76666562&amp;iid=81dd201659&amp;pool=cts&amp;v=2&amp;c=1677520268&amp;h=ff5e3e21f434b2255f84fc9a5387065eaaf0a73c9ac2ec8ebf840132fc710cd0\" target=\"_blank\" rel=\"noreferrer noopener\">VLAM<\/a>, foi uma das benefici\u00e1rias dos multiprogramas de promo\u00e7\u00e3o de produtos agr\u00edcolas da Comiss\u00e3o Europeia 2019.<br>O projeto \u201cPotatoes, prepare to be surprised \u2013 Europe\u2019s favourite since 1536&#8243; foi criado com o objectivo de contornar dois obst\u00e1culos:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\" start=\"1\">\n<li>Uma diminui\u00e7\u00e3o a longo prazo do&nbsp;consumo, especialmente na faixa et\u00e1ria dos 18 aos 34 anos;<\/li>\n\n\n\n<li>Estagna\u00e7\u00e3o da sua imagem enquanto comida tradicional.<\/li>\n<\/ol>\n\n\n\n<p class=\"has-text-align-center\">A mensagem da campanha foi muito clara: as batatas enquadram-se num estilo de vida moderno, saud\u00e1vel e sustent\u00e1vel porque s\u00e3o saborosas, vers\u00e1teis e apresentam bons benef\u00edcios nutricionais para a sa\u00fade.<br><br>Foram dois anos de campanha, e a base principal foi a rede social Instagram, com mais de 300 receitas de batata.<br><br>Fontes:<strong>&nbsp;<a href=\"https:\/\/us16.mailchimp.com\/mctx\/clicks?url=https%3A%2F%2Fwww.preparetobesurprised.eu%2F&amp;xid=c8b15bdc8a&amp;uid=76666562&amp;iid=81dd201659&amp;pool=cts&amp;v=2&amp;c=1677520268&amp;h=1264b1015e2663f3359d2e0e6d54c5e534388cec75e3a8d06d3c2ed27ec63280\" target=\"_blank\" rel=\"noreferrer noopener\">www.preparetobesurprised.eu<\/a>;&nbsp;<a href=\"https:\/\/us16.mailchimp.com\/mctx\/clicks?url=https%3A%2F%2Fwww.instagram.com%2Fpotatosurprises.eu%2F&amp;xid=c8b15bdc8a&amp;uid=76666562&amp;iid=81dd201659&amp;pool=cts&amp;v=2&amp;c=1677520268&amp;h=87569a53431a5961a551e2b9cacb9051ddc25367db0a66101b96799faa17297b\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.instagram.com\/potatosurprises.eu\/<\/a>;&nbsp;<a href=\"https:\/\/us16.mailchimp.com\/mctx\/clicks?url=https%3A%2F%2Fwww.potato.ie%2F&amp;xid=c8b15bdc8a&amp;uid=76666562&amp;iid=81dd201659&amp;pool=cts&amp;v=2&amp;c=1677520268&amp;h=5931254ea9cc2ea262afc977a2a715a8ce7508bc3885e8d31a55bdbc263613ec\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.potato.ie\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cPotatoes, prepare to be surprised&#8221; PROGRAMA DE PROMO\u00c7\u00c3O\u00a02020-2022 A Europatat, juntamente com Bord Bia, CNIPT e VLAM, foi uma das&#8230;<\/p>\n","protected":false},"author":2,"featured_media":27852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109,1],"tags":[],"class_list":["post-27851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletters-europatat","category-noticias"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["pt","en"],"languages":{"pt":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/www.porbatata.pt\/en\/wp-json\/wp\/v2\/posts\/27851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.porbatata.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.porbatata.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.porbatata.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.porbatata.pt\/en\/wp-json\/wp\/v2\/comments?post=27851"}],"version-history":[{"count":4,"href":"https:\/\/www.porbatata.pt\/en\/wp-json\/wp\/v2\/posts\/27851\/revisions"}],"predecessor-version":[{"id":27856,"href":"https:\/\/www.porbatata.pt\/en\/wp-json\/wp\/v2\/posts\/27851\/revisions\/27856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.porbatata.pt\/en\/wp-json\/wp\/v2\/media\/27852"}],"wp:attachment":[{"href":"https:\/\/www.porbatata.pt\/en\/wp-json\/wp\/v2\/media?parent=27851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.porbatata.pt\/en\/wp-json\/wp\/v2\/categories?post=27851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.porbatata.pt\/en\/wp-json\/wp\/v2\/tags?post=27851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}