Porbatata, Associação da Batata de Portugal, has launched a new website devoted to Miss Tata, the collective brand that promotes Portuguese potatoes in the domestic and international markets.
Porbata will use the new platform to disclose all its news about Miss Tata, including the initiatives planned within the scope of the strategy for Promoting Portuguese Potatoes in Foreign Markets, a project supported by Portugal 2020/Competitiveness and Internationalisation Operational Programme.
New recipes, created by Chef Leandro Mesquita, promise to surprise consumers and whet their appetites, proving how versatile Miss Tata is.
France, Germany, Spain, the Netherlands, the United Arab Emirates and Angola are considered to be strategic markets. Besides creating a specific collective brand, other initiatives are planned, such as being present at international events and running promotional activities. Porbatata also aims to organise an International Portuguese Potato Competition in France.
“This is another step towards bringing Miss Tata closer to consumers and promoting the consumption of Portuguese potatoes. The website will be a dynamic, up-to-date and intuitive channel linked to the collective brand of Portuguese potatoes”, said Sérgio Ferreira, president of Porbatata.