On 24th November, at 2.30pm, Porbatata – Associação da Batata de Portugal is presenting the new collective brand to promote Portuguese Potatoes. The presentation will be broadcast live by Porbatata on Facebook.
Importance of Internationalisation for the potato sector – The economic perspective
Contribution from João Torres, Secretary of State for Trade, Services and Consumer Rights
Importance of Internationalisation for the potato sector – The agricultural perspective
Contribution from Nuno Russo, Secretary of State for Agriculture and Rural Development
Testimony about the European project “Potatoes Prepare to be Surprised”
Berta Redondo Benito, Secretary-General of Europatat
Presentation of the Collective Brand of Portuguese Potatoes
Sérgio Ferreira, Chairman of the Management Board of Porbatata
This is an initiative from the Project for Promoting Portuguese Potatoes in Foreign Markets, supported by Portugal 2020 within the scope of the Competitiveness and Internationalisation Operational Programme. An overall investment of 352,988 euros is envisaged for this project, 85% of which is funded by ERDF – European Regional Development Fund.